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Website Keyword Research

Are you feeling lucky today?  If so, you might just guess the best keywords or design flow for your site.  But the reality is that few of us can precisely recommend the perfect combination without some research.

I use tools that search over 20 billion searches from 37 different sources.  These are narrowed, refined, and tested in a fraction of the time it would take you to do it manually.

One of my favorite tools (I use it every day) is Keyword Elite. It has a spy tool that is really helpful in getting real-world wisdom from your competitors.

Check out my list of keyword research tools.

Keyword research questions

1. Are the keywords popular in real-world searches?

2. What derivatives or misspellings are common?

3. Is there a lot of competition for the searches?

4. Are those typing these keywords likely to buy your products or services?

5. How easily can these keyword phrases be used on your site?

6. Which keywords are most likely to convert visitors into customers?

For pay per click, the measurements are multi-dimensional

1. performance of a keyword in search results (click-throughs.)

2. performance of the keyword in an ad (click-throughs)

3. stickiness of a keyword in header, title tags.

4. performance of keywords on landing pages

Sometimes its intuitive, but there are surprises.  It's often amazing how much better an ad will perform with a single keyword change.

Example: Small changes make big differences.  Same bid, one word change:

Learn Spanish Easily   (1.5% click-through) 
Learn in your spare time.
Inexpensive, Many Choices
http://www.learnspanishboythatwasfast.com

Learn Spanish Fast   (3.9% click-through, an increase of 260%)
Learn in your spare time.
Inexpensive, Many Choices
http://www.learnspanishboythatwasfast.com

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