Lexington Kentucky Web Designer

Unless you have money to burn, the web is about precision targeting, selling, and one-to-one relationships with people who are in the mood to buy.  A skilled Web Designer in Kentucky will be able to guide you in this regard.  Even if you're not located in Kentucky, I can work with you to create a success story.

Measure what matters and pay attention. What are the key performance indicators that you need to measure in order to know if your site is a success?  Revenue?  Orders?  Revenue per visit?

You cannot sell unremarkable products on the web, no matter how good your marketing is.  Remember "remarkable" products or services are the ones people talk (remark) about.

Marketing must be part of your entire business. From product ideas, to inventory changes, to the phone number for your business. Your product or service must be remarkable - or you're invisible.  If the KY Web Design Company that you're looking into doesn't have these basic skills, you're initially at a disadvantage.

  Web design does not equal web marketing.  If your Kentucky web designer cannot pass a marketing quiz, you have problems right up front.  Sadly, 85%+ cannot.

Design around customer's habits, not yours, and by all means not your web designer's.  If you've not noticed it, customers are in charge now.

Develop excellent content for human readers and search engines will follow. 

Provide a consistent message.  Every employee, every contact.  Do the training, hire the best, let them have a piece of each sale.