Avoid Waste! Get more from every dollar spent on marketing. Scott Clark of Site Creations is qualified as an official Google
Adwords Professional, the first in Kentucky. By achieving this status, he has proven, via courses
and Google's rigorous test, mastery of Google Adwords advanced topics such as:
Global and Regional Adwords Marketing.
Optimization of Google Adwords budgets.
Multi-Language Solutions.
Keyword Research and A/B testing.
Copywriting and testing of ads.
Design of landing pages for maximum conversion.
Optimizing Adwords campaigns and ad groups.
By staying qualified, Site Creations can help you get the most from your
pay-per-click advertising budget.
Web Marketing expert Scott Clark of Site Creations, Inc. passed the Google
Advertising Professional Exam and met other requirements to achieve Google's
recognition as a qualified and tested AdWords professional. This qualification
demonstrates ability to proficiently research, develop, and measure efficient
and optimized pay-per-click web marketing campaigns for clients using the
Adwords system.
"I've managed pay per click campaigns for our clients for years on Google,
Yahoo, and others," said Scott Clark, "and I'm really glad that the Google
Advertising Professionals Program has allowed me to demonstrate knowledge and
against an industry standard. There is far too much money being wasted in this
area, and I will use these skills to help business find their best fit on-line."
The Google Adwords program is one of the largest paid marketing systems on the
Internet. With this system, website owners can design targeted advertising
solutions to reduce the costs of leads or sales by reaching specific groups of
searchers. These marketing campaigns can be regionalized to a specific state,
city, or even coordinate on a map, making them an excellent regional advertising
tool.
Since 1997, Scott Clark has specialized in developing precisely marketed
websites to enhance business profitability and growth. He is a regular columnist
in Business Lexington magazine.