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Website Optimization Case Studies

I help sites come up first when people type important keywords that make or break their business.  It takes a systematic approach during design, submission, and measurement to get useful information from this task.

When you're evaluating SEO proficiency, remember:

• MSN, Yahoo, Google, and Ask are the only engines that really matter.  I only show MSN, Yahoo and Google.  I may start showing Ask.com as they grow.
   
• Terms should be "realistically searched for" related to a business.
   
• Go and verify the search claims yourself (keep in mind that search engines constantly revise results.)
  
  
• Keep in mind that Google uses personalized results. If you wish to see search results without personalized search turned on, add "&pws=0" to the end of your search query or log-out of Google while searching.
   

Search Engine Optimization Case Study
Apparel Retailer

Search Engine Optimization Case Study
B2B Construction/Supply

Search Engine Optimization Entertainment
Travel/Entertainment

Search Engine Optimization Franchise
Franchise

Search Engine Optimization Industrial
Commercial/Industrial

Search Engines Compared

Avoiding Search Engine Optimization Scams

On the Articles Page, these and links to more:

Classifying Average Americans' Technology Use
Prefound.com - The Search Engine for the We Generation
Spam Blocking - The Final Stop of the Journey
How to Start a Podcast - Starting a Podcast
Blogging Strategies - Some Ideas that Really Work NOW!
Online Backup - Saving Your A** While You Sleep
A Spam Filter that Will Change Your Business
Real Estate Changes Online
Small Business Shipping with RedRoller.com
Email Marketing Ideas - Part 1
Email Marketing Ideas - Part 2
Google's New Toys for Spring
GoogleNET - The Foundations for Google Office
Blogging for Business
Instant Messaging IM for business
Local Internet Marketing Grows Up
Writing for the web in an age of hummingbirds.
RSS for competitive research and reputation research
Writely So
Writing Effective Business Email
Six Degrees - Social Networks on the Web
Corporate DNA - Employee Surveillance Implications
Wikis in Business, Wikis on Teams

Also, you'll find lots of links on the blog.

*Updated: 1/7/07 .  When you see "1-2", or "2-3," it's because I'm seeing almost daily fluctuations in the rating.  When it stabilizes, I will update this chart.  I always err on the side of fairness, even when not in my favor.

** Average # of sites listed by Google as "containing the term" .

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