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Home > Internet Marketing > Business to Business Search Marketing
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Business to Business Search Marketing

More business professionals, engineers, and senior executives prefer search over information portals or manufacturer websites when looking for information on business and industrial products and services online.
The Role of Search in BtoB Buying Decisions," Enquiro and Marketing Sherpa

The Business to Business Consideration Cycle

Search > Awareness > Interest > Consider > Purchase

Users searching for BtoB solutions

57% use search to become aware or learn more about new products and technologies

44% use search to research solutions to determine product needs

52% use search to compare product and service prices

50% use search to select a product or brand for purchase

Source: Media Screen

If you're marketing to other businesses, then you must carefully monitor your cost per lead and cost per sale. Using organic search optimization, Pay Per Click, and other methods to target your customers can dramatically reduce lead and acquisition costs.By intelligently routing lead requests and using smart auto-responders, vastly improving efficiency and consistency in follow up activity.